Joint Session: Diverse Voices in NYS Cannabis

In this episode of Joint Session, host Herb Barbot is joined by Lulu Tsui, co-founder and Chief Experience Officer of On the Revel, to explore how community, culture, and connection are shaping New York’s cannabis industry. Lulu shares her unique journey—from early exposure to cannabis culture in Oregon to working in one of the first regulated markets in Washington State, and now building one of New York’s most influential cannabis event platforms. The conversation dives into the evolution of Revelry and the Buyers Club, the importance of designing experiences that reflect how people actually do business, and why authenticity and human connection matter more than traditional sales tactics in New York. Lulu also offers candid insights on industry challenges, regulatory realities, and what it takes to build something meaningful in a complex, fast-moving market—while sharing her vision for the future of cannabis as a cultural and commercial force.

Joint Session: Diverse Voices in NYS Cannabis is produced by Herb Barbot, with executive production and marketing by Simlev Media.

Please contact us at herb.jointsession@gmail.com if you have any questions or comments, including topics to cover.

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